VSTRM LLPE-COMMERCE GROUP
United Kingdom · Limited Liability Partnership

A UK e-commerce group behind a portfolio of European fashion retail brands.

VSTRM LLP designs, sources, and operates direct-to-consumer fashion brands sold online to customers across the United Kingdom, the European Union, and other international markets.

About the Company Get in Touch
Registered Name
VSTRM LLP
Company Number
OC458028
Jurisdiction
England & Wales
Incorporated
5 September 2025
What We Do

Online-first fashion retail, built for European shoppers.

VSTRM LLP operates entirely online, selling apparel and accessories through its own branded Shopify storefronts and marketing them via targeted digital advertising.

Product

Fashion & Accessories

A curated range of dresses, handbags, knitwear, jewelry, and seasonal fashion items, sourced from vetted manufacturers and shipped directly to customers.

Channels

Direct-to-Consumer

Every brand in our portfolio operates its own Shopify storefront, supported by advertising on Meta (Facebook & Instagram), Pinterest, and Google.

Markets

Europe & Beyond

We serve individual online shoppers across SEPA countries, the wider EU, the UK, Australia, and other international markets, in multiple currencies and languages.

Our Brand Portfolio

A family of language- and market-specific storefronts.

Each brand is tailored to a specific audience — its own name, storefront, and marketing voice — while operating under the same company.

Dutch-Speaking Markets · NL / BE
Zuyl Amsterdam

A fashion and accessories storefront for Dutch-speaking shoppers in the Netherlands and Belgium.

French-Speaking Markets · FR / BE / LU / CH
Maison Éliane

A jewelry and gift-focused storefront serving French-speaking customers across France, Belgium, Luxembourg, and Switzerland.

Spanish-Speaking Markets · Spain
Madrid Soler

A fashion and accessories storefront serving Spanish-speaking shoppers in Spain.

Coming Soon
TBD

A new brand in our portfolio, currently in development. Details to follow.

Company Record

Registered with Companies House, England & Wales.

Legal Name
VSTRM LLP
Company Number
OC458028
Company Type
Limited Liability Partnership
Incorporated
5 September 2025
Jurisdiction
England and Wales
Registered Office
Flat 111, Bryant Apartments, Perceval Square, College Road, Harrow on the Hill, London, HA1 1GY, United Kingdom
Nature of Business (SIC)
47910 — Retail sale via mail order houses or via internet